Cheil for Samsung
Black Weeks 2024 Campaign

For the third year in a row, together with Cheil, we designed and developed six engaging web games that allowed Samsung customers across 28 European countries to experience key AI features—such as Upscaling, Photo Assist, or Circle to Search. Each game showcased the power of these tools through intuitive, story-driven gameplay, making the features both fun and easy to explore.

In 2024, we tackled the challenge of adopting the key visual design for our game styles. We embraced a vibrant voxel style with bold colors and dynamic visuals. Games unfolded across different campaign phases, with smaller elements connecting multiple games to form one cohesive, playful world of fun and excitement. 
In addition to the responsive web games, we created a custom Arcade Machine, which became a standout feature of the live-stream event, driving strong engagement across social media.

Playing is fun—but playing and winning prizes is even better. The success of the Black Week campaign was driven by a seamlessly connected backend, offering a large pool of vouchers that rewarded players instantly with prizes redeemable in the Samsung shop. Our custom-built real-time dashboard allowed both us and the client to monitor live campaign data, enabling quick adjustments to maximize ROI across this Europe-wide campaign. With full flexibility and high impact, the games once again delivered a major brand success story.