Cheil for Samsung
Interactive Dollhouse Installation

Shoppers at the Saturn Store in Berlin can step into the future of smart home technology with the fun Samsung SmartThings Dollhouse installation. This hands-on showcase brings the power of the SmartThings App to your fingertips, demonstrating how it seamlessly integrates with a wide range of compatible devices.
A two screen set up of one 98-inch screen mounted on the wall, displaying a digital dollhouse with four inhabitants is connected with an interaction screen in front. A physical building with props (e.g., table, car, furniture, plants) blends the real and digital worlds to one. 

Upon selecting a use case, inhabitants experience scenarios demonstrating how SmartThings App benefits users, through fun storytelling animations. Visitors stay active and explore stories, which communicates benefits in a playful and engaging way. Energy Saving. Home Security, Party Mode, Pet Care and more. A selection of products distributed throughout the living quarters are selectable by customers to view more details. Product features show highlights items in the dollhouse which lead to display of QR code for direct purchase on Saturn's web store.

Another great collaboration with our friends and partners CHEIL Germany 💜